Services

Step 1: Research & Discovery

We understand your business is unique. So we always take the time to get to grips with your products, services, pain points and audiences. We’ll also make sure we’re fully aligned on your business goals – whether that’s generating leads, driving sales, improving your digital presence or a combination of all three.
This step isn’t just about us getting to know your business. You’ll get to know us too, with your own dedicated account manager on hand to answer any questions and make sure you always know what’s coming next.

Step 2: Your Facebook Marketing Plan

Once we’ve gathered all available data on your business, we’ll use smart insight tools to further define and understand your audience. These findings will then be distilled into a detailed Facebook ad strategy that’s built just for you.
This strategy is developed by our team of Facebook pros who are highly skilled at identifying opportunities and positioning your offering in a way that drives results

Step 3: Audience Targeting

Now that we understand who your audience is, we can dig even deeper to make sure we’re serving that audience the right message, in the right place, at the right time. Facebook holds a huge amount of data on user behaviour – but knowing how to use it is key.
Just some of the data tools we use to drive results include:
-Custom Audiences
-Lookalike Audiences
-Demographics, interests and behaviours

Step 4: Effective Creativity

You can (and will) have all the consumer data in the world, but if your message doesn’t capture attention then it’s all been for nothing. That’s where our creative pros come in. From the first idea to the finished product, we can take care of your Facebook ad’s design, copy and HD video production to maximise your click-through and conversion rates.
But even exciting things get boring after a while. So, just in the same way you wouldn’t bombard your database with hundreds of duplicate emails, we’ll make sure your content stays fresh and relevant across multiple Facebook ad formats, so your audience stays engaged for the long-haul.

Step 5: Driving Conversions

Our creative and production capabilities don’t end there. We’ll ensure your leads turn into sales with a custom-built landing page that’s made to drive conversions.
When your potential customer clicks to see more, they’ll reach a mobile-optimised landing page we’ve designed and developed especially for your business. Your page will feature all the details they need about your services, as well as a prominent contact form that inspires further action.

Step 6: Re-targeting

User data and slick creative helps us connect the dots on audiences and drive new customers to your product or service. But what happens once they’ve engaged with the brand?
That’s where retargeting comes in. Rather than leave audiences to their own devices to drop off or disengage, our web developers install Facebook tracking pixels on your website pages. This seemingly simple snippet of code can have a huge impact on the success of your campaign by allowing us to learn about your site visitors, see what product pages they’ve visited and track the actions they’ve taken (or not taken). From this, we can refine a campaign using dynamic creative and remarket to audiences at the exact part of their journey where they need you most.

Step 7: Testing and Optimisation

We’re not an agency that believes in “set and forget”. In fact, to get the best out of your Facebook ad spend, your campaigns need continuous optimisation. That’s why our team monitors your ad account every day.
From tweaking audience profiles to testing headlines and reallocating ad spends, we’re constantly on the case to ensure your Facebook campaigns reach and maintain peak performance.

Step 8: Targeting and Reporting

Your dedicated account manager will make sure you’re always updated on the latest optimisations and results from your Facebook marketing. Whether you prefer regular email reports or a monthly call, we’ll keep you informed in the way that suits you best. And whenever you need to chat, or have a new offer or service you’d like to focus on, we’ll be ready and waiting to help.